Paul David Queen

Business: Marketing agency of Carlson Inc., a hotel, restaurant and travel company. Agency focused on loyalty marketing programs and consumer campaigns for Fortune 500 firms.

Responsibilities: Managed the 28-person partnership and sponsorship group.

Most Challenging Assignment: Guiding an important software project through development during three senior management reorganizations.

Greatest Accomplishment: Increasing the number and quality of negotiated partnership offers while decreasing departmental labor costs.

Business Lesson Learned: Independent research into target audience needs and buying influences—to complement the understanding of the sales force—must be part of the foundation of every strategic marketing effort.

Skills—Key Words: partnerships, sponsorships, loyalty marketing, consumer campaigns, sweepstakes, cause marketing, discounts, coupons, rebates, event marketing, press releases, trade shows, and presentations.