Paul David Queen

Business: Corporate recognition provider of symbolic items, jewelry/gifts and brand-name merchandise, typically given to employees for years of service.

Responsibilities: Headed marketing communications, product development and merchandising functions.

Most Challenging Assignment: Preventing the loss of customers during a three-month failure of the company’s new configuration software and the resulting disruption of financial and distribution tracking.

Greatest Accomplishment: Relaunching Symphony™, a highly profitable off-the-shelf offering and increasing sales from $22.5 to $28.0 million in first year.

Business Lesson Learned: In a manufacturing environment, a successful marketer must master basic operational, financial and customer service details. Sometimes decisions that save costs or are process expedient may not be in the best interests of customers and long term growth/profitability.

Skills—Key Words: merchandising, pricing, incentives, product development, web development, print communications, sales meetings, direct mail, centralized proposals, public relations, special publications and trade shows.