Marketing and Communications Portfolio
Business: $1.2 billion marketing agency that specializes in programs to increase sales, recognize employees and reward loyalty.
Responsibilities: Served in seven different roles always retaining job responsibility for product management and sales support as a “subject matter expert.”
Most Challenging Assignment: Launch of company’s largest single account in several international locations in Europe and South America.
Greatest Accomplishment: Five year stewardship of IdeaSystem© product, with year-over-year increases in sales volume and profitability.
Business Lesson Learned: In a complex sales process, it is vitally important to capture and transmit customer issues—especially what has been promised during client discussions—to the operational team. It is the only safeguard of account margins and customer satisfaction.
Skills—Key Words: training, rewards, incentive travel, marketing communications, operating software, subject matter expertise, product management, sales support, customer gifts, article placement, conference speaking.


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