Paul David Queen

Business: Tax- and member-supported non-profit agency charged with increasing leisure and group travel to the Orlando area.

Responsibilities: Owned publications content (Orlando Meeting Planner Guide), national meeting planner trade shows and all meetings and conventions selling materials.

Most Challenging Assignment: Creating and contracting for a “Virtual Road Show” to bring the Orlando experience to meeting planners in key US metropolitan areas.

Greatest Accomplishment: Developing an interactive sales presentation for use on laptop computers, incorporating a new high quality destination video.

Business Lesson Learned: Above all, build and nurture the database—nothing is more important when your target audience is limited but well-defined.

Skills—Key Words: advertising, professional associations, event management, publicity copywriting, SEO, social media, email marketing, direct mail, campaigns and promotions.